ABS-CBN maintains national TV ratings lead
Posted at 12/04/2012 10:14 PM | Updated as of 12/04/2012 10:14 PM
MANILA, Philippines -- The Kapamilya network maintained its lead in national TV ratings in November, as it took 13 of the 15 spots in the list of most watched programs nationwide.
"Princess and I," which stars Enrique Gil and Kathryn Bernardo
(above), leads the top-rating Primetime Bida block of ABS-CBN.
After posting a 10-percentage point lead in nationwide ratings over its nearest competitor in October, ABS-CBN again achieved the feat last month, according to the latest TV ratings data of multinational market research group Kantar Media.
For the month of November, the Kapamilya network garnered an average national audience share of 41%, while GMA-7 only turned in 31%.
Primetime Bida, ABS-CBN's evening offerings that air between 6 p.m. and 12 midnight on weekdays, posted a sharp lead over its counterpart on GMA-7 in November.
Kicking off with the teen-oriented fantasy series "Aryana," Primetime Bida garnered an average TV viewership of 47% across the country, while GMA-7 and TV5 only managed to get 29% and 11% respectively.
Three of ABS-CBN's primetime programs were in the Top 5 most watched programs nationwide last month -- with "Princess and I" in second (average nationwide rating of 32.8%); "Ina, Kapatid, Anak" in third (32.2%); "TV Patrol" in 4th (30.8%); and "A Beautiful Affair" in 15th (19.4%).
Led by the top-rating romantic-comedy series "Be Careful With My Heart," ABS-CBN's daytime offerings -- those aired between 6 a.m. and 6 p.m. on weekdays -- garnered an average TV viewership of 38% nationwide in November, compared to GMA-7's 33%, and TV5's 14%.
The "kilig-serye" starring Jodi Sta. Maria and Richard Yap was also among last month's Top 10 most watched programs nationwide, with its 25.1% average national TV rating, good for No. 9 on the list.
Joining "Be Careful With My Heart" in the list of most watched TV shows in November are ABS-CBN's weekend offerings "Wansapanataym" (No. 1) "Maalaala Mo Kaya" (No. 5), "Kapamilya Deal or No Deal" (No. 7), "Goin' Bulilit" (No. 9), and "Rated K" (No. 10).
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, more than AGB Nielsen’s 1,980 homes that are only based in urban areas. Kantar Media’s panel represents 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly represents only 57% of the Philippine TV viewing population.
ABS-CBNnews.com is the news website of ABS-CBN Corporation.