TV Patrol World's 'refreshed' look coming Monday
By ANGELO GUTIERREZ
abs-cbnNEWS.com
TV
Patrol World, the flagship news broadcast of ABS-CBN, unveils its
"refreshed" look on Monday even as it retains its most popular segments
and fulfills its mission to provide accurate, relevant, hard-hitting
and timely news reports.
"[We'll] be giving it a new look... The
viewers can expect a new set," Luchi Cruz-Valdez, ABS-CBN
Broadcasting's vice president for news operations, told abs-cbnNEWS.com.
Valdez
said when Patrol junkies tune it to the news broadcast on Monday at
6:30 p.m., they will be seeing a brand new OBB (opening billboard) with
new and more catchy graphics, but still with the red, green and blue
hues identified with ABS-CBN.
The news executive said the new OBB of TV Patrol World will replace the old one which has been used for the past three years.
TV Patrol World was launched in 2005 with Karen Davila, Henry Omaga-Diaz and Julius Babao as anchors.
In
2006, Ted Failon replaced Omaga-Diaz in TV Patrol World after the
latter was assigned to the late night news program, Bandila.
The
new look is accompanied by slight changes in Patrol's segments,
particularly the "most popular" Citizen Patrol. Valdez said news
executives are planning to "reformulate" the segment and air it twice
or thrice a week.
Citizen Patrol showcases citizen journalism
where news viewers are given a chance to tell their stories themselves
on national TV.
The other popular segments, "Weather Weather
Lang" of Kuya Kim Atienza, and Star Patrol anchored by Phoemela Baranda
will be retained.
The sports segment, Valdez said, will be "stronger" with Sports Unlimited's Dyan Castillejo.
TV Patrol, the longest running Filipino primetime newscast, pioneered the fast-paced style of news delivery in the Philippines.
Source: http://www.abs-cbnnews.com/storypage.aspx?StoryID=113258